COMPANY
Mission·Vision·Core Values
MISSION & VISION
A company that benefits
customers, members and the community
The best products for customers, a happy workplace for members,
and sharing for society.
MISSION
We contribute to improving quality of life through the best products for health and happiness,
and build a sustainable, better world.
VISION
The world's leading cold brew specialist
recognized for differentiated quality and value
Core Values
Customer First
We start every decision from the customer
and deliver not just satisfaction but delight.
and deliver not just satisfaction but delight.
Challenge & Innovation
We do not rest on the status quo
but move toward new goals and possibilities.
but move toward new goals and possibilities.
Trust
Based on honesty and transparency, we keep our promises
and maintain unwavering trust.
and maintain unwavering trust.
